FOOD + WINE + DESTINATION MARKETING
For the gluten-free community and the destinations that want to reach them.
Helping travelers with Celiac Disease plan safe, beautiful trips and helping destinations become the places they trust to visit. Through SEO-driven gluten-free travel guides, destination marketing strategy, and hospitality storytelling, I am here to connect you to places worth booking.
"You learn a lot about someone when you share a meal together."-Anthony Bourdain
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"You learn a lot about someone when you share a meal together."-Anthony Bourdain 〰️
I'm Maura Postlethwait
A CELIAC WITH A LOVE FOR HOSPITALITY, DESTINATION STORYTELLING, AND HELPING PEOPLE TRAVEL BETTER.
After 15+ years in food, beverage, and hospitality and 8 years in Napa Valley wine country, I’ve built my career in hospitality marketing and social media strategy, helping restaurants, wineries, hotels, and brands connect with the right audience and turn great experiences into lasting loyalty. I’ve also seen how powerful hospitality can be when people feel truly welcomed.
Living with Celiac Disease for 13+ years, I know firsthand that we do not just choose restaurants, we choose destinations.
We decide where the group stays, where dinner is booked, which hotel feels safe, and which destination is worth the trip.
I created Gluten Free Concierge to help travelers with Celiac Disease find places they can trust, from celiac-safe dining and luxury hotels to all-inclusive resorts and destination guides worth booking.
Through SEO-driven travel guides, strategic content partnerships, and destination storytelling, I help destinations rank for the searches travelers are already making, like “gluten free restaurants in Washington, DC” or “best all-inclusive resorts for Celiacs,” so they capture tourism traffic before someone books elsewhere.
My mission is simple: to make hospitality more inclusive and help destinations become places people trust to visit.
Why Market to
the Gluten-Free Community?
Studies estimate that nearly 25% of U.S. consumers regularly look for gluten-free options when dining out.
But the real opportunity is bigger than that. We are often the decision-makers. We choose where the group stays, where dinner is booked, which hotel feels safe, and which destination is worth the trip. One trusted recommendation often influences 2–8 additional travelers, from girls’ trips and family vacations to business travel and destination weddings.
That means one gluten-free guest rarely travels alone. For destinations, resorts, and hotels, this is not niche marketing. It is tourism revenue.